The film world approaches its awards season, and is experiencing a recurrent phenomenon concerning the way press promotional comment becomes dangerously unhelpful and unmanaged. The errant publicity takes up as much cultural space as the film, a distracting alternative narrative. It is cognitive hype dissonance.
Robert Zemeckis’s forthcoming Allied is set fair to be a great big blockbuster, a swooning second world war romantic drama. Brad Pitt is Max Vatan, a handsome Allied intelligence agent who has a steamy affair with French resistance fighter Marianne Beausejour, played by Marion Cotillard. But then he is told that she is a Nazi spy and he must kill her. It sounds like a gripping tale, full of passion, transgression, suspicion.