Allied: What Happens When A Film Gets Eclipsed By Gossip

The film world approaches its awards season, and is experiencing a recurrent phenomenon concerning the way press promotional comment becomes dangerously unhelpful and unmanaged. The errant publicity takes up as much cultural space as the film, a distracting alternative narrative. It is cognitive hype dissonance.

Robert Zemeckis’s forthcoming Allied is set fair to be a great big blockbuster, a swooning second world war romantic drama. Brad Pitt is Max Vatan, a handsome Allied intelligence agent who has a steamy affair with French resistance fighter Marianne Beausejour, played by Marion Cotillard. But then he is told that she is a Nazi spy and he must kill her. It sounds like a gripping tale, full of passion, transgression, suspicion.

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Allied: what happens when a film gets eclipsed by gossip